It is important to make the website carefully and maintained it if necessary, unfortunately website might break or even pull down your domain name rank if not optimized and maintained.
There are 7 Steps on How to Make a Good Website Content
Understanding the Targeted Audience
Before creating content, make sure you have a good understanding of your target audience, their needs, language and terminologies.
Goal Setting
Make sure that the content you made explains and know what is it for? Example for these could be company position or carrier(hiring), selling product, educating people or develop a relationship and connection to visitors, and the most important thing, which keywords are you going to use to gain traffic to your site. Maybe you need a tool for this, but you can sign up and use the free ones.
Educate the Visitors
Who do you think people wants to sell something to them when they visit the website? No way right !!!!! . Try to engage them through educating them, and not selling something to them. Buying something was spending while educating was gaining.
Easy To Read
When you are writing a content to educate the visitor, you should have a modular style and not making one long chunk paragraph, so that it will become easy to read. You could use a separator, bullets points/number list and anchor points for graphics.
Precise and Emphasize
Construct a simple sentence or insert an attractive image, that visitor can easily catch in the corner of their eye for atleast 3-5 seconds, and get to the point right away, so that visitor will continue reading and give them more interest about what they need in your content.
SEO and SEM
To gain more organic traffic to you website, implement the good white hat SEO practices in every webpage that you are going to create. Dont forget the targeted keyword (H1), tree headings(H2, H3, H4, H5), page slugs, internal link building, title and description(meta tags), images with alt tags and external hyperlinks. If you are done with these things, your website is prepared for SEM.
Plagiarism
Make sure you created you content base of you own words, to avoid plagiarism, because google could be penalize your website and triggered to pull down your rank.